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TikTok has a proposal for brands: advertise with us, and will help you confront climate change. The app’s partnership with Scope3 will provide emissions data for on-platform campaigns. Scope3 is a media sustainability firm that has worked with tech companies like Google and Meta. According to a TikTok blog post, the partnership will help advertisers pursue in-house goals related to climate change and emissions. Reads the post, “Scope3's platform makes it easy for brands, agencies, and media partners to visualize, measure, and reduce emissions across the advertising supply chain.” Visit Tubefilter for more great stories....

Three words: Let them fight. Almost immediately after AI image generators like DALL-E and Midjourney entered the wider public consciousness in 2021/2022, a single, unified meme emerged. People were concerned that millions of artists’ works had been scraped without permission and used in generators’ datasets. But, since 99.999% of independent makers don’t have the cash […] Visit Tubefilter for more great stories....

Kane Parsons is already one of the foremost tellers of spooky stories on the internet. Now, the creator also known as Kane Pixels is set to become one of the youngest directors in Hollywood history. The 19-year-old Parsons is going full speed ahead on a feature film adaptation of The Backrooms, a found footage horror series Parsons initially premiered on his YouTube channel. A24, which picked up the project in 2023, has now attached some big names to it. The film's cast includes Oscar nominee Chiwetel Ejiofor as well as Renate Reinsve, who played the lead role in the international hit The Worst Person in the...

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, one major TikToker had a run-in with the law, another started slinging pies, and some of the app's other users auditioned for a Hollywood blockbuster. Creator commotion Khaby Lame leaves the U.S. after ICE detention. After immigration police accused the most-followed TikToker of overstaying his Visa, he ended his trip to Las Vegas. Lame has designs on become a global entertainment star, but for now, he's playing soccer in Brazil and laying low...

Stop me if you've heard this one before: Kick is going into business with a controversial creator crew. Through its nascent Kick Studios arm, the Stake.com-backed streaming hub is partnering with Austin-based OTK for an exclusive event series. The first event on the docket will take place on June 13 at OTK HQ. Per a press release, several OTK streamers are confirmed to appear during the broadcast, including ExtraEmily, Cyr, Sodapoppin, Esfand, and Esfand's fellow OTK Co-Founder Asmongold. The two parties announced their partnership a few days after Asmongold made his debut on Kick. Visit Tubefilter for more great stories....

YouTube isn't the only platform to reach a significant anniversary in 2025. As Google's video hub goes all out for its 20th birthday, Instagram is turning 15. To celebrate, the Meta-owned app is rolling out its "Anyway" ad campaign, which encourages creators to be bold and share their work. According to Adweek, "Anyway" is Instagram's "biggest campaign yet." The app teamed up with Uncommon Creative Studio to show off the work of artists like  Tyler, The Creator, Rosalía, Nadia Lee Cohen, and Cole Bennett, all of whom have found success on Instagram since the app's 2010 launch. Visit Tubefilter for more great stories....

Snapchat's first paywalled subscription service was a hit, and the social media app is now going back for round two. The new Lens Plus tier will expand options for the creators of Snap's augmented reality (AR) effects, while also setting the table for the arrival of the company's Specs wearables. Lens Plus subscriptions will cost $8.99 per month and will provide access to "Lenses built by Snapchat and select creators," according to an introductory blog post. Snapchat plans to expand the Lens Plus program over the next few months by letting some creators "build and monetize exclusive Lenses." Visit Tubefilter for more great stories....

When the Green brothers founded VidCon in 2010, there was no other event like it. Now, the creator industry is a $250 billion business that spans dozens of platforms and monetization machines, with millions of creators making their living from posting content; then, it was a collection of creatives who were doing cool stuff online, […] Visit Tubefilter for more great stories....

Here at Tubefilter, we love weird stuff on the internet (so much so that we made it a category in our weekly Friday news roundup). And there are few things weirder–or more wonderful–than gamers finding new and inventive ways to test their skills (and patience) with FromSoft games like Dark Souls, Bloodborne, and Elden Ring. […] Visit Tubefilter for more great stories....