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Demand for hi-tech Ray Bans is soaring, but supply issues are slowing Meta down
Meta has made smart glasses cool, but it may not have enough supply to keep up with the demand it has created. The tech giant announced that it has paused its global expansion plans for the Ray-Ban Display line, which pairs top-of-the-line tech with classic elegance. On January 6, Meta issued a statement celebrating the “overwhelming […] Visit Tubefilter for more great stories....Published: January 8, 2026 - 11:20 pm
FIFA hopes official TikTok broadcasts will bring “relatable perspectives” to World Cup coverage
World Cup fever has come to TikTok. When the 2026 edition of soccer's quadrennial international tournament kicks off in June, TikTok will serve as FIFA's "Preferred Platform" for live match footage, press conference coverage, training ground updates, and more. This is the first time that FIFA has designated an official Preferred Platform for a World Cup, but soccer's global organizing body is building on its existing relationship with TikTok. During the most recent Women's World Cup in 2023, FIFA delivered highlights through an official account. According to The Athletic, a related hashtag received 1.8 billion views during the tournament. Visit Tubefilter for more...Published: January 8, 2026 - 10:50 pm
Roblox’s new ads promote brands and top creators on the homepage
According to one estimate, there are more than 40 million experiences available on Roblox. With so much competition on platform, brands and creators are hungry for visibility hacks that can cut through the clutter. In response, Roblox is offering a new form of promotion for its ad partners and community members -- but that coveted service will come at a price. At CES, Roblox execs unveiled a new ad format they have dubbed the "Homepage Feature." Brands and creators who buy into the format will receive prominent placements on the central Roblox landing page. They'll be able to tease in-world experiences on...Published: January 8, 2026 - 7:58 pm
Elon Musk is suing his biggest AI rival over its “ill-gotten gains”
OpenAI‘s legal team is about to get even more of a workout. A California district judge has given Elon Musk clearance to move forward with his lawsuit against OpenAI, the company he co-founded in 2015 alongside current CEO Sam Altman. Musk’s lawsuit rests on one simple claim: That, when he invested ~$38 million (plus “strategic […] Visit Tubefilter for more great stories....Published: January 8, 2026 - 7:44 pm
Discord is going public
Discord, the chat platform where millions of nerds gather to talk about their special interests, has privately filed for an IPO. According to Bloomberg, the company has been working with Goldman Sachs and JPMorgan Chase & Co. for nearly a year. Its confidential filing with the Securities and Exchange Commission reportedly pinpoints this March as […] Visit Tubefilter for more great stories....Published: January 7, 2026 - 11:25 pm
A $50 million+ fund will bring a bigger slice of the creator economy to Abu Dhabi
The weather isn't the only thing in the Middle East that's heating up. The Arabian Peninsula has become a hotspot for creator economy investments, and Guggenheim Brothers Media is getting in on the action. The investment firm co-founded by the great-great-grandson of Solomon R. Guggenheim is joining forces with Ethmar International Holding to establish a creator fund based in Abu Dhabi. A Guggenheim representative told Tubefilter that the size of the fund will range between $50 million and $75 million. Guggenheim and Ethmar are looking to target companies involved in content creation, digital IP, creator tool development, fan engagement, next-gen storytelling, and entertainment technology. Though...Published: January 7, 2026 - 11:22 pm
Spotify is slashing monetization requirements for video podcasters
A year ago, Spotify launched a revamped version of its Partner Program, which–similar to YouTube’s identically named program–became the path to monetization for video podcasts. The platform soon boasted results including $100 million of payouts to creators (podcasters, singer/songwriters, etc) in the first three months of 2025. Now–again, like YouTube–Spotify is lowering the join threshold […] Visit Tubefilter for more great stories....Published: January 7, 2026 - 10:47 pm
Fox sates its appetite for creator content with division headlined by Gordon Ramsay
The Fox Corporation is hungry for creator content, so it's recruiting some culinary influencers who can cook up something nice. Food is the first category to be targeted by Fox Creator Studios, a newly-launched entity that will cultivate new formats, IP, and talent. Fox announced its new division at CES in Las Vegas. That's where Fox execs are meeting with potential partners to discuss the "digital-first division" they are building. Visit Tubefilter for more great stories....Published: January 7, 2026 - 10:19 pm
The current reality of rights management and Content ID on YouTube
Chris Landa is the co-founder of SuperBam, a creator-first rights management company. YouTube has recently announced new tools designed to give creators more control over their likeness, monetization, and identity. But at the very same time, creators using unlicensed content are facing the highest copyright strike risk in the platform’s history. And on YouTube, a […] Visit Tubefilter for more great stories....Published: January 7, 2026 - 9:25 pm
Can Paramount use “secret screenings” for TikTokers to get Gen Z into movie theaters?
Would you be willing to go see a movie if you knew nothing about its plot, cast, crew, or quality? Paramount is working with TikTok to explore that question. The 113-year-old Hollywood studio tested a new marketing strategy on January 5, when it invited a group of creators to a special screening of the upcoming horror flick Primate. There was just one important catch: The attendees didn't know what movie they were about to watch until they were already seated in the theater. Visit Tubefilter for more great stories....Published: January 7, 2026 - 9:06 pm
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