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Discord, the chat platform where millions of nerds gather to talk about their special interests, has privately filed for an IPO. According to Bloomberg, the company has been working with Goldman Sachs and JPMorgan Chase & Co. for nearly a year. Its confidential filing with the Securities and Exchange Commission reportedly pinpoints this March as […] Visit Tubefilter for more great stories....

The weather isn't the only thing in the Middle East that's heating up. The Arabian Peninsula has become a hotspot for creator economy investments, and Guggenheim Brothers Media is getting in on the action. The investment firm co-founded by the great-great-grandson of Solomon R. Guggenheim is joining forces with Ethmar International Holding to establish a creator fund based in Abu Dhabi. A Guggenheim representative told Tubefilter that the size of the fund will range between $50 million and $75 million. Guggenheim and Ethmar are looking to target companies involved in content creation, digital IP, creator tool development, fan engagement, next-gen storytelling, and entertainment technology. Though...

A year ago, Spotify launched a revamped version of its Partner Program, which–similar to YouTube’s identically named program–became the path to monetization for video podcasts. The platform soon boasted results including $100 million of payouts to creators (podcasters, singer/songwriters, etc) in the first three months of 2025. Now–again, like YouTube–Spotify is lowering the join threshold […] Visit Tubefilter for more great stories....

The Fox Corporation is hungry for creator content, so it's recruiting some culinary influencers who can cook up something nice. Food is the first category to be targeted by Fox Creator Studios, a newly-launched entity that will cultivate new formats, IP, and talent. Fox announced its new division at CES in Las Vegas. That's where Fox execs are meeting with potential partners to discuss the "digital-first division" they are building. Visit Tubefilter for more great stories....

YouTube has recently announced new tools designed to give creators more control over their likeness, monetization, and identity. But at the very same time, creators using unlicensed content are facing the highest copyright strike risk in the platform’s history. And on YouTube, a strike isn’t a slap on the wrist; it’s an existential threat. Takedowns […] Visit Tubefilter for more great stories....

Would you be willing to go see a movie if you knew nothing about its plot, cast, crew, or quality? Paramount is working with TikTok to explore that question. The 113-year-old Hollywood studio tested a new marketing strategy on January 5, when it invited a group of creators to a special screening of the upcoming horror flick Primate. There was just one important catch: The attendees didn't know what movie they were about to watch until they were already seated in the theater. Visit Tubefilter for more great stories....

TikTok is sending a message to its brand and agency partners: If you want to know how and when to deploy your ad dollars on the For You Page, all you need to do is consult the calendar. I'm talking about the 2026 Small Business Marketing Calendar, which was recently revealed via the TikTok for Business hub. The 12-month resource highlights important dates across more than a dozen countries while also providing more general tips for advertisers who are looking to tap into seasonal trends. Visit Tubefilter for more great stories....

In 2026, Roblox-based advertising is shaping up to become a major creator economy trend. Brands are looking for the best ways to integrate themselves into Roblox experiences, and that desire has led to a feeding frenzy among content studios and agencies. Super League, a company known for developing ad campaigns in the metaverse, is buying into that trend in a big way. It has acquired an interest in Hide or Die!, a Roblox game that ranks among the platforms top 100 experiences. Visit Tubefilter for more great stories....

Over the last few months, Veritasium viewers have noticed a trend: Derek Muller, who launched the channel in 2011 after earning his Ph.D. in physics and working as a science teacher, has been appearing less frequently in videos. That, of course, made them nervous. Had something changed behind the scenes? Was there a new cost-cutting […] Visit Tubefilter for more great stories....