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Several recent events are sending several Big Tech firms back to Washington, D.C. James Comer (R-KY), the Chairman of the House Oversight and Government Reform Committee, has invited the CEOs of Discord, Twitch, Reddit, and Valve to appear before the House of Representatives and answer questions related to the topic of online radicalization. As worldwide adoption of free-to-use platforms like Discord and Reddit has increased, those hubs have reshaped global politics. Nowhere is this truth clearer than in Nepal, where a Gen Z-led protest movement resulted in the first national election held via Discord. The outgoing Nepalese government attempted to restrict access to social media, but...

Back in 2019, as part of its $170 million child privacy and safety settlement with the Federal Trade Commission, YouTube placed sweeping new restrictions on kids’ content. Videos aimed at children were no longer allowed to serve personalized/targeted ads, any ads that were served weren’t allowed to collect viewers’ personal data, and public comments were […] Visit Tubefilter for more great stories....

Close your eyes and envision the channel you see as the most popular YouTube hub based in the United States. You may think of MrBeast's eye-popping spectacles, Ms. Rachel's kid-friendly tunes, or Alan Chikin Chow's sprawling content empire, but if your mental image didn't include Coneheads, Californians, or David S. Pumpkins, then you thought wrong. According to research shared by digital i, the official Saturday Night Live hub had the highest reach among all U.S.-based YouTube channels during the first half of 2025. Via YouTube, NBC's venerable sketch comedy program connected with 38.6 million unique viewers across that six-month period. Visit Tubefilter...

Many consumers turn to platforms like YouTube and TikTok in search of product recommendations from their favorite creators. Most brands are happy to capitalize on those interactions through sponsorships and other forms of influencer marketing, but an increasing number of businesses are looking to bring that exchange onto their owned-and-operated hubs. In recent days, two separate companies -- one in the retail sector and another in the world of media -- have announced new products that will foster the development of creator-curated storefronts that exist outside of social feeds. Sephora is expanding its ecommerce operation through a venture called My Sephora, while Condé Nast is...

Twitch is the latest platform to roll out amped-up age verification systems and policies amid mounting concern over children’s safety online. YouTube recently introduced a system that will use machine learning to parse a user’s search and watch activity, and will automatically apply age restrictions if it believes a user is under 18. (If a […] Visit Tubefilter for more great stories....

If you've been following the long, drawn-out saga of the U.S. government's attempt to shake up TikTok's ownership, then I have bad news and good news for you: The bad news is that President Donald Trump has yet again pushed back the start date for the Biden-era "divest-or-ban" law, but the good news is that this reprieve looks like it will be the last one. As the president meets with Chinese leader Xi Jinping in Madrid, he is informing the public that his deal to reshape TikTok's U.S. operations is done. "We have a deal on TikTok, I've reached a deal with China,...

The D'Amelio sisters are making their next move in the world of Roblox. Alongside their partners at Invisible Universe, TikTok stars Charli and Dixie D'Amelio are launching a Roblox experience called Dress Up BFF. The game's official description characterizes it as "a softer, funnier, and less serious take on the wildly popular dress-up game genre." The characters featured in the Roblox world come from Charli and Dixie's Squeaky & Roy animated franchise, which is inspired by the sisterly duo's favorite childhood toys. After working with Invisible Universe to launch the Squeaky & Roy brand in 2021, Charli and Dixie (who rank second and 27th, respectively, on the list of the...

At its annual Made On presentation, YouTube revealed that it paid out $100 billion to creators, artists, and media companies between January 2021 and December 2024. With a slew of new products, the Google-owned hub is looking to push those payouts even higher. YouTube's Made On address included abundant details about the current and future states of its advertising and ecommerce businesses. On the ad side, YouTube is introducing dynamic insertion for branded segments of long-form videos. That means that creators will be able to swap out their ad reads to complete fulfilled deals or resell ad space. Testing for the dynamically-inserted spots will begin later this...

Some of the biggest news to come out of YouTube‘s latest Made On event is the grand reveal of a livestreaming revamp–a revamp that will finally introduce some much-needed quality-of-life updates, including a major one for ads. Over on Twitch, one of YouTube’s top livestreaming competitors (alongside TikTok and, to a lesser extent, Kick), pre-roll and […] Visit Tubefilter for more great stories....